A new campaign has been launched to promote “Italia Domani”, Italy’s National Recovery and Resilience Plan (‘NRRP’), consisting of an overarching advertisemen, which will be followed by six themed ads dedicated to each of the Plan’s missions.
The slogan of the campaign, being aired on TV, social media channels and the radio, is: ‘Italia Domani si fa insieme’ [‘Italia Domani – building Italy’s future, together’].
The 30-second ad reminds citizens and local authorities how to keep up to date and continue implementing the National Recovery and Resilience Plan, whose time-sensitive measures have now become a reality.
The ad is part of a communication campaign that aims to clearly and efficiently explain the transformations being supported by the NRRP. The graphics kit will be made available to all authorities involved in implementing the Plan, providing the visual identity for communication projects in their local areas. In this regard, cooperation is underway with local authorities in order to ensure that the progress of projects and reforms is communicated in a coherent and recognisable way, with a view to achieving transparency and sharing with the public. Relations with local areas therefore play a key role in illustrating the changes that are taking place.
The campaign therefore involves shared graphics (from posters about the projects to social media content, from information kits to press packs) and, over the coming weeks, events and meetings will be organised in key locations for NRRP projects, with the participation of central government representatives – because the NRRP involves the entire country, and requires the commitment and creativity of everyone.
Watch the ad